The Evil Marketer

My true identity isn’t important — I represent thousands of online marketers coping with a variety of stresses: a new marketplace that seems to change every week; emerging technologies that we’re supposed to understand and embrace even though some of us still don’t know what RSS and AJAX are; releasing control of our precious brands and handing it over to our customers; a demand to measure and track everything we do instead of just throwing billions of dollars at 30 second TV ads; and even, for some of us, the nagging concern that what we’re doing is just a little bit evil. We’re invading privacy like never before, extending our reach into more aspects of your everyday life, tracking everything you do and sharing that information with others, and much much more.

This blog is about those stresses and how we cope, and is here to keep us all up to date on this brave new world. We need to embrace it, for it offers unprecedented opportunity for us to find customers more effectively, more inexpensively, and maybe, for the first time ever, actually market to consumers who need what it is we’re selling. What a concept!

If you want to learn a bit more, my first post is probably a good place to start.

Love,
The Evil Marketer