The Evil Marketer

AdSense rules the PPC world right now, but there is an emerging model that promises to make some dents in their formidable armor. Like all else beautiful in marketing right now, the key is niche-ifying things. If you have a content site with a large community of users, why would you use generic AdSense when you could use your own PPC ads from advertisers you have a direct relationship with? The answer — you shouldn’t. You’re missing a huge cut of the action, better targeted ads, and the opportunity to do innovative things with the text ads that Google may not allow.

Courtesy of Cost Per News, RockStar Traffic is one such case. If you want PPC ads on their pages to reach their sweet sweet demographic of casual mom gamers and hard core gamers, you don’t go to Google and hope the ad makes it there, you just sign up directly and place your bids. As it should be.

If you want to do this sort of thing yourself there seem to be plenty of solutions popping up. Quigo has one, and ValidClick offers one that has click fraud tech built in; there’s that innovation I mentioned. Is this the beginning of the end of AdSense domination? Probably not, but certainly some of the larger publishers may consider this option.

Love,

The Evil Marketer

This entry was posted on Thursday, January 18th, 2007 at 12:23 am and is filed under PPC, web 2.0, marketing, networks, Evil. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.